Question: Bonus Question (toward achieving 60 points): In most cases, the biggest barrier to brilliant marketing is not due to errors in the science of marketing

Bonus Question (toward achieving 60 points): In most cases, the biggest

Bonus Question (toward achieving 60 points): In most cases, the biggest barrier to brilliant marketing is not due to errors in the science of marketing or the art of marketing; rather it is due to coworker's resistance to new ideas and their fear of change due to the marketer's failed leadership to lead the company to adopt a brilliant marketing strategy. Select one: True False

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