Book: From Products to services

Assignment 5 Directions: Read Chapter 8 of the text. This assignment will be divided in two parts (Part A and Part B), but will be submitted as one document - Make sure that you have also included the name of the assignment and your name on the assignment sheet. Part A. Differences in Product and Service Marketing Select 5 of the 10 subcategory descriptions of differentiating product and service marketing concepts found on pages 271-282 of the text, and compose a written report which highlights the difference between product and service marketing. Include either illustrations from the text or examples from your own experience that will provide support for your explanations. The assignment will be also assessed on proper spelling, grammar and paragraph organization. Part A should be a minimum of 3 pages in length (1.5 line spacing, 12 pt. type). Part B. Marketing Strategies There are 8 marketing strategies that are described on pages 289-301 of Chapter 8 of the text. Create a chart/table that summarizes the key points of this information that could be used as a quick reference for reviewing and selecting a marketing option. The chart/table should be organized to include the name of each strategy, a short description of each strategy, and one advantage and one disadvantage of each strategy. In addition to content, the assignment will be assessed on proper spelling and grammar, chart/table organization, labeling and identification. Assignment 5 Directions: Read Chapter 8 of the text. This assignment will be divided in two parts (Part A and Part B), but will be submitted as one document - Make sure that you have also included the name of the assignment and your name on the assignment sheet. Part A. Differences in Product and Service Marketing Select 5 of the 10 subcategory descriptions of differentiating product and service marketing concepts found on pages 271-282 of the text, and compose a written report which highlights the difference between product and service marketing. Include either illustrations from the text or examples from your own experience that will provide support for your explanations. The assignment will be also assessed on proper spelling, grammar and paragraph organization. Part A should be a minimum of 3 pages in length (1.5 line spacing, 12 pt. type). Part B. Marketing Strategies There are 8 marketing strategies that are described on pages 289-301 of Chapter 8 of the text. Create a chart/table that summarizes the key points of this information that could be used as a quick reference for reviewing and selecting a marketing option. The chart/table should be organized to include the name of each strategy, a short description of each strategy, and one advantage and one disadvantage of each strategy. In addition to content, the assignment will be assessed on proper spelling and grammar, chart/table organization, labeling and identification