Bookmarks Profiles Tab Window Help Center d.com/ultra/courses/372765 Week 2 Class Live Chat-Fax Remaining Time: 1 hour, 58 minutes, 21 seconds Question Completion Status QUESTION 1 According to the five-step model of the marketing process, the first step in marketing is O capturing value from customers to create profts and customer equity O constructing an integrated marketing program that delivers supertor val O designing a customerdiven making y O engaging customers, building profitable nationships and creating customer delight O understanding the marketplace and customer needs and wa QUESTION 2 Which of the following is a difference between the marketing concept and the sling concept O The marketing concept focuses on customer conquest, where the seing concept focuses on targeting the night at O The marketing concept takes an inside-out perspective, whereas the seding concept takes an out-perspective The marketing concept is product-centered, whereas the selling concept The marketing concept focuses on short-term sales, whereas the sling captatives to build long-ter The making concept focuses on customer needs, whereas the selling concept focus on induc QUESTION 3 doce # 3 $ FA 4 x LL E D M R LL F 55 MacBook Pro 6 & 37 The Charles OG D TO -M T Y D CV . 8 O 61 G H J K B 0 < N M