Boone Schafer MK 4 Have It Your Way! Practice Test Directions: Answer each of the following questions. OBJECTIVE A 1. What is marketing? 2. Why is planning such an important part of marketing? 3. What information do marketers need to find out about customers? 4. What activities are involved in offering the products customers want? 5. How do marketers determine how much to charge for their products? 6. Identify four ways in which marketers communicate with customers. 7. Why is putting products where they need to be important to marketers? 8. What can be marketed? OBJECTIVE B 9. What is the marketing concept?MK 4 Have It Your Way! Practice Test 10. Why is customer orientation a significant element of the marketing concept? 11. What does company commitment to the marketing concept mean? 12. How are company goals related to the marketing concept? OBJECTIVE C 13. How does marketing make our lives better? 14. Why does marketing result in a variety of goods and services? 15. How does marketing encourage trade between nations? 16. What would happen if marketing didn't exist