Question: Both Coca Cola (established in 1982) and Pepsi Co (established in 1965) have been fiercely competing with each other since the 1980s. Both firms have

Both Coca Cola (established in 1982) and Pepsi Co (established in 1965) have been fiercely competing with each other since the 1980s. Both firms have implemented innovative strategies in launching new products, diversifying by designing creative mergers and acquisition strategy, and implementing proactive marketing strategies to steal each others market share. Please analyse the competitive strategies by the market challenger brand in the carbonated drinks category

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