Both Personal Selling and Advertising are among the oldest and most effective forms of promotion. Using three
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Question:
Both Personal Selling and Advertising are among the oldest and most effective forms of promotion. Using three criteria, compare advertising and personal selling as marketing communication tools. Use appropriate examples in your discussion.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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