Question: Both the core components and the peripheral, value-added supplemental components contribute to customer satisfaction and dissatisfaction. If the core is good, it does not enhance
Both the core components and the peripheral, value-added supplemental components contribute to customer satisfaction and dissatisfaction. If the core is good, it does not enhance satisfaction much, because the customer expects it to be good. But if the core is bad, it can affect dissatisfaction. By comparison, the supplemental services can affect satisfaction or dissatisfaction. How do core factors, cues to quality, and interpersonal factors of a product influence your buying decisions. What about the supplemental services' influence? Explain with your supporting experiences.
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