Bottom-up pricing for hotel rooms The following information is given about a motel. Room number: 100 Occupancy
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Bottom-up pricing for hotel rooms
The following information is given about a motel. | |||||
Room number: | 100 | Occupancy rate | 70% | ||
Owners' equity | $400,000 | Expected after-tax return | 12% | ||
Tax rate | 35% | ||||
Mortgage | $800,000 | Interest rate | 12% | ||
Building's net book value | $1,200,000 | Depreciation rate | 10% | ||
Furniture and equip. | $250,000 | Depreciation rate | 20% | ||
Other fixed costs | $150,000 | ||||
GM's salary | $80,000 | ||||
Room variable costs | 60% |
Required
1. What is the total fixed cost?
2. Bottom-up approach
3. What is the required average room rate?
4. The resort has 30 rooms with a ocean view and are always sold out before standard rooms. The manager wants to charge the ocean view room $15 more than the standard rooms. Based on the given occupancy rate, what should be the ocean view room rate and the standard room rate?
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