BOX 1.1 to support vour analysis After reading the case study about Lego building a new dimension with digital vision, I did the evaluation according to Box 1.1 and Lego has scored total 75 which falls within 60-80. This indicates Lego has a moderate market orientation. Lego needs more improvement on competitor orientation and long-term perspective. Lego's digital games has failed due to the lack of digital world knowledge, lack of digital resources and experiences. Moreover, Lego lost strategies such