Question: Bradley is watching an interesting TV program with a group of friends. During the commercial break, he is unable to concentrate on a commercial for

Bradley is watching an interesting TV program with a group of friends. During the commercial break, he is unable to concentrate on a commercial for a soda drink because all his friends are discussing the events of the show. In this scenario, Bradley is encountering Multiple Choice O O poor encoding. appropriate advertiser binding. disturbances known as noise. limited response hierarchies. selective sourcing

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