Brainstorming is one of the most powerful tools in negotiating because it separates the people from the problem. Brainstorming is also a great way to build rapport andf trust with your counterpart in a negotiation.

But brainstorming can also be a solo activity, before the negotiation even begins--as you think of issues that you and your counterpart both care about (Common Ground).

At first glance, the opposing parties in the FIVE scenarios below seem to be at odds. But please brainstorm as many shared interests as you can think of between the opposing parties in the following examples. Just list these areas of shared interests as bullet points.

United States vs. Russia (Arms Control)

Ford Motor Company vs. United Auto Workers

The Gun Control Lobby vs National Rifle Association

The Environmental Protection Agency vs. Chevron Oil Company

Planned Parenthood vs. The Right to Life Coalition