Brand alternatives for retailers include both manufacturer's brands and exclusive store brands. Each has its advantage and
Question:
Brand alternatives for retailers include both manufacturer's brands and exclusive store brands. Each has its advantage and disadvantage from the retailer's perspective. Three examples of store brands are premium store brands, exclusive brands, and copycat brands.
In this discussion, you need to complete the following tasks:
1. Pick one of your favorite stores that carry both manufacturer's brands and store brands.
2. For its store brands, discuss whether they can be considered premium store brands, exclusive brands, or copycat brands. Provide your rationale behind it.
3. In your opinion, how do manufacturer’s brands compare to store brands for this retailer, considering both the retailer’s and customer’s perspectives.
Engineering Economic Analysis
ISBN: 9780195168075
9th edition
Authors: Donald Newnan, Ted Eschanbach, Jerome Lavelle