Brand Culture Analysis. Using information from the Black & Decker $($B&D$)$ case study, describe Black and Decker$$s brand culture in the Professional $$Tradesman segment of the power tools market, at the time of the case. In your answer, use specific information from the case to explain how $($a$)$ the company, $($b$)$ influencers, and $($c$)$ customers have influenced the Black & Decker$$s brand in this segment.

Guidance:

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The $$Brands and Branding$$ article by Douglas Holt defines brand culture as $$the meanings that become conventional, widely accepted $$truths$$ about the product$/$brand$.$ Use this definition of brand culture to complete this task.

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The $$Brands and Branding$$ article discusses the $$Four Authors$$ of a brand culture, in this task you should cite specific information from the B&D case to show how the $3$ specific $$authors$($the company, influencers, and customers$)$ have influenced the brand culture.

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Do not use or cite information about the current brand culture for B&D$.$ Focus on analyzing the brand at based on information provided in the case.