Brand equity is:

A$.$ increasing the content contained within the brand's package without changing its size or increasing its price.

B$.$ the added value a given brand name gives to a product beyond the functional benefits provided.

C$.$ the resources invested to create a name, phrase, design, symbol, or combination of these to identify a firm's products and distinguish them from those of its competitors.

D$.$ adding customer value to the product brand through additional features or higher$-$quality materials, or reducing its price.

E$.$ the net present value of the royalties the firm receives as a result of licensing its brand to other firms to manufacture and$/$or market.