Brand equity is

Question $16$ options:

A$)$

Increasing the content contained within the brand's package without changing its size or increasing its price

B$)$

The net present value of the royalties the firm receives as a result of licensing its brand to other firms to manufacture and$/$or market

C$)$

The added customer value a given brand name gives to a product beyond the functional benefits provided

D$)$

Adding customer value to the product brand through additional features or higher$-$quality materials or reducing its price

E$)$

The resources invested to create a name, phrase, design, symbol or combination of these to identify a firm's products and distinguish them from those of its competitors