Brand equity is the extra value-added attributes that accompany a brand. Sometimes without even realizing it, many consumers prefer specific brands merely because of the brand equity those brands carry. As marketers begin to realize what brand attributes are particularly attractive to consumer groups, those marketers can implement more specific targeting strategies toward identified market segments.

What companies (marketers) do you know that have multiple brands that carry their own specific equity? Share your thoughts on whether you think there is value, or are they cannibalizing a single market and wasting resources.