Brand Loyalty Analysis:

As shown in class first create a brand loyalty for the total sample $($all respondents$).$ Compute three different measures of Brand Loyalty for Friendly Market and Circle K$.$ Compare the brand loyalty levels and then make recommendations for what Friendly Market can do$.$

Next select cases for "Locals" $($COMMUTE$=0)$ by filtering the data. Then create a "Brand Loyalty" table for Locals and compute $3$ different measures for Brand loyalty for Friendly Market and Circle K for the Locals.

Next select cases for "Commuters" $($COMMUTE$=1)$ and repeat the above analysis.

Now compare the brand loyalty levels based on the above two tables. Based on this what recommendations you will make to Friendly Market.