Brand managers know that increasing promotional budgets eventually result in diminishing returns. The first one million dollars typically results in a 26% increase in awareness, while the second million results in adding another 18% and the third million in a 5% increase. Andrewss product Alan currently has an awareness level of 77% . While an important product for Andrews, Alans promotion budget will be reduced to one million dollars for the upcoming year. Assuming that Alan loses one-third of its awareness each year, what will Alans awareness level be next year?

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• 78%

• 52%

• 73%

• 57%