6. Brand Positioning Statement

• A brands Positioning Statement should exhibit how the product or service fills specific needs of your target audiences. A brands Positioning Statement is, The only-ness statement of what the brand truly owns versus the competition.

Fresh To Order Example

The only finer dining restaurant that makes flavorful, fresh, affordable food for people who Truly Love Food, by people who Truly Love Food.

Example from previous class: Product was called Your Type

Description of Your Type: Your Type is an app that specializes in one-on-one skin care. We offer real-time dermatologist and personalized advice to make you feel good in your skin. Every product recommendation is catered to each individual user to rid their skin of acne, scars, or even an everyday skin care regimen.

Your Types Brand Positioning Statement

The only skin care app to personalize each experience and recommend the best products based on your skin type.

7. Brand Vision Statement

What is a Vision Statement?

• A brands vision statement is a one-sentence statement describing the clear and inspirational long-term desired end-state for the brand.
• A brands vision is a short phrase describing the future your brand is ultimately working towards.
• A brands vision statement is the The pie in the sky, world-changing ideal which the brand strives for.

Fresh To Order Example To inspire uncompromising, affordable finer living for people of all ages.

Your Types Brand Vision Statement

To provide specialized, affordable products and expert advice for the perfect skin in no time.

This is my brand and I just need that Brand positioning Statement and brand vision statement

2. Eldercare Service

• Care

  • Service provides ultimate care in elderly patients giving families a sense of ease with total information access to conditions.

  • Showing each patient and empathy throughout the process.

  • Only employing the most kind of hatred individuals with well trained experience in nursing.

• Professionalism

  • Each employee working attends to strict timing and scheduling for the safety of the patients.

  • Providing the assistance and care you need to live a happy and healthy life.

  • Showing a care for the patients need and want only

• Affordability

  • Providing a caring nursing service at a very low and affordable price.

  • Providing top tier care giving service at a very low affordable price.

  • Possibly providing customized service to certain needs and wants.

2. Eldercare Service

Value proposition

With the Eldercare Service the elderly will be able to continue their day-to-day lives without family members having rearranged schedules or missing out on important events. The elderly or person with medical conditions can continue living normally while being checked up on by visiting nurse or have remote check ups. There is a range of services, from maternal & child health to hospice care, all provided by home care and home health agencies to help families care for loved ones in the least restrictive place.

Market segemntation

• Families looking for at home care for elderly family members

• Suburban communities

• Corporate cities

Target Market

• Elders with mental disabilities

• Retiring elders

Product positioning

Position products in communities that offer various corporate-level jobs, or jobs with high retention rates where people are expected to retire. Could also position the homes close to other homes and apartments to make the move-out and move-in process easier for them,