Branding Guidelines Discussion

$22$ unread replies. $44$ replies.

Please reflect upon these key points and post a discussion with your commentary.

$1.$ What is the general tone coming from your reading on the London Organising Committee of the Olympic Games $($LOCOG$)$ Brand Protection handbook?

$2.$ Comment on the Olympics threat of ambush.

$3.$ Review the protected games marks. What are the major reasons to create so many secondary marks beyond the customary Olympic Rings?

$4.$ Create a situation where marks are used effectively by a new sponsor.

$5.$ Create a situation where marks are used ineffectively by a new sponsor.

$6.$ Take any partner and research some leveraging activities being done by that partner. Support with a web link or article.

Obviously looking for creativity and a level of depth to your responses and replies