Branding Strategy

Online grocery apps delivering fresh ingredients and other household items directly to your doorstep has been one of the biggest trends in recent years. It has been gaining popularity with super$-$fast grocery deliveries, sometimes within minutes of placing an order. Some major players like Amazon Fresh, Instacart and Shipt have emerged in this online grocery$-$delivery market.

Zest is a newly started online grocery delivery store and is planning to enter the online grocery$-$delivery market. Identify the correct order of steps it will have to take in order to build its brand strategy.

I $-$ Analyze data from Instacart and Shipt for potential issues or supply chain problems that affect this industry.

II $-$ Offer $15-$minutes delivery with no minimum cart value and at no delivery cost to boost customer interactions.

III $-$ Define itself as a store offering super$-$fast delivery.

IV $-$ Decide that its target audience is working professionals needing instant help with small orders while cooking.

IV$,$ II$,$ III, I

III, II$,$ IV$,$ I

II$,$ III, IV$,$ I

Incorrect

Feedback:

A brand strategy is a formal plan used by companies to build a specific image of themselves in the minds of their current and potential customers. The steps involved for creating a good brand strategy are:

Defining the brand identity

Defining the brands audience

Determining the brand's objectives

Considering the industry

III, II$,$ I, IV