Brands must develop competitive positioning in the minds of consumers because:

Question $38$Select one:

a$.$

it creates a unique perception in buyers$$ minds of the target market segment

b$.$

it enables brands to differentiate from competition

c$.$

it reduces costs when promoting the brands to consumers

d$.$

Only $($a$)$ and $($b$)$ are correct.

e$.$

All $($a$)$ to $($c$)$ are correct