Question: Brands play important roles for consumers. For instance, they act as relationship partners that enable consumers to resolve personal issues. Drawing on Fournier (1998) typology

Brands play important roles for consumers. For instance, they act as relationship partners that enable consumers to resolve personal issues. Drawing on Fournier (1998) typology of relationships between consumers and brands, identify six types of relationships you as a consumer have with different brands (30 marks).

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