Question: Break - even Units = Total Fixed Costs / ( Unit Selling Price Unit Variable Cost ) A firm s production capacity is 1 .

Break-even Units = Total Fixed Costs /(Unit Selling Price Unit Variable Cost)
A firms production capacity is 1.4 million units, with annual fixed costs of $3.1 billion for depreciation, plant maintenance, corporate marketing, and general overhead. Additional values for the three vehicles produced and sold by the firm are shown in the table below:
Vehicle X Vehicle Y Vehicle Z
MSRP $14,600 $22,200 $33,400
Dealer Discount 8%12%16%
Variable Cost $11,200 $12,900 $18,700
Advertising & Promotion $31,000,000 $72,000,000 $95,000,000
Previous Unit Sales 500,000400,000300,000
Question 3(Break-even units)
Using the original MSRP, recalculate break-even if the advertising and promotion expense for each product is doubled.

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