Question: Break - even Units = Total Fixed Costs / ( Unit Selling Price Unit Variable Cost ) A firm s production capacity is 1 .
Breakeven Units Total Fixed Costs Unit Selling Price Unit Variable Cost
A firms production capacity is million units, with annual fixed costs of $ billion for depreciation, plant maintenance, corporate marketing, and general overhead. Additional values for the three vehicles produced and sold by the firm are shown in the table below:
Vehicle X Vehicle Y Vehicle Z
MSRP $ $ $
Dealer Discount
Variable Cost $ $ $
Advertising & Promotion $ $ $
Previous Unit Sales
Question Breakeven units
Using the original MSRP recalculate breakeven if the advertising and promotion expense for each product is doubled.
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