Break into groups 01" three to Five people and discuss the following scenario. Appoint one group member as a spokesperson who will communicate your Findings to the class. You are the founders of a health club. The health club industry is quite fragmented, with many small players, and iust a few larger players such as LA Fitness, 24 Hour Fitness, and Gold's Gym. Your backers want you to devise a strategy for growing your business, quickly establishing a nationwide chain of health clubs. 1 . Is there scope for value innovation in this industry? What might a value innovation strategy look like? 2. Describe how your chosen strategy would enable you to create a national brand and/or attain scale economies. 3. What would your growth strategy be: chaining or Franchising? Be sure to iustiiy your