Brent Adamson, Distinguished VP $-$ Gartner, shared his thoughts with class on "Driving Growth in a Disrupted World. He chronicles the B$2$B buying journey and its impact on B$2$B sales and marketing. One of the key findings of the research is that B$2$B buying is channel agnostic. What are the implications of the B$2$B buyers being channel agnostic?

$$ They prefer getting their information from the sales representative.

$$ They prefer getting their information digitally from the company website.

$$The prefer getting their information from any web based source $($e$.$g$.$ google search$).$

$$They have no preference on whether their information is obtained from digital or face$-$to$-$face company sources.