Brewery-Operating plan

Environmental Analysis Results

a. Generic Strategic Position

Using Porters generic strategic positions as your choices, articulate the strategic direction you want to take the microbrewery in (e.g. low-cost provider) and why you think this will be the best choice.

b. Value Proposition

Stemming from your generic strategic position, articulate the value proposition of your microbrewery. In its simplest terms, a value proposition is a positioning statement that explains what benefit you provide for who and how you do it uniquely well. It describes your target buyer, the benefits you will provide, and why youre distinctly better than the alternatives.

c. Vision & Mission Summary

The vision statement is a description of your business, not as it is now, but how it will be in the future. Describe your preferred future state in two years time. Include different perspectives in your account. What will it look like to your customers, your employees, the bank manager, your investors and the local community? Once you have done this, craft both a Vision Statement and Mission Statement. These should capture this preferred future state in an easy to read and inspiring language.

Setting specific targets for operations and ownership, as well as non-financial targets is critical. These targets will form your roadmap for transforming the property from where it is now, to where you want it in two years. We will be looking at the simulation for five months, where you will make monthly decisions. This when all your competitors are coming online and is an important time block for decision making.