Brian's boss is explaining the concept of buying centers in B2B marketing. His boss indicates that with complicated business purchases, it's not one person making the decision and that each purchase involves different roles. The VP says that the person who first kicks off the purchase process is the:

A. initiator

B. influencer

C. administrator

D. gatekeeper

Answer rating: 100% (QA)

The detailed answer for the above question is provided below The correct answer is A I... View the full answer