Question: Bricks and mortar retailers often use weekly mailed leaflets to promote their products in their local region. Each leaflet features numerous products and prominently advertises
Bricks and mortar retailers often use weekly mailed leaflets to promote their products in their local region. Each leaflet features numerous products and prominently advertises the prices of each product advertised. How would you expect a retailer to handle pricing for products that appear in this kind of leaflet?
Question Select one:
a
Maintain price and allow the promotion to drive sales
b
Raise price to capitalize on the additional potential traffic and help pay for the circulars.
c
Reduce price to take advantage of the benefits of the promotion
d
The advertising and pricing decision should be unrelated
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