Question: Bricks ( Storefront only ) Clicks ( Internet only ) Bricks and Clicks ( both Storefront and Internet ) Describe your selected organizations, the product
Bricks Storefront only
Clicks Internet only
Bricks and Clicks both Storefront and Internet
Describe your selected organizations, the products andor services they each market, and their targeted market of buyers.
Explain and analyze the different marketing strategies and tactics needed for each organization to successfully meet the Place distribution needs of their buyers. Answer the following questions:
What is the relationship between distribution strategy and customer satisfaction? Does one of the three approaches better meet the needs of their target? Explain why or why not.
How does or does not the Product Life Cycle for each organization differ because of the Place strategy and tactics each uses?
What, then, is the effect of Place strategy on the longterm viability of the organization and products and services they market?
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