briefing report for marketing communication

Develop a briefing report that includes:

• A purpose statement to clearly identify the purpose of marketing communication for Broad Shire Council for Plastic Free July.
• The objectives of the marketing communication for Plastic Free July, as well as the target groups to whom the marketing communication is directed.
• Key messages to convey to the target groups and that will be consistent across all marketing communication. Use the Plastic Free web site to come up with your own ideas about logos/slogans that can be used across all marketing communication to create the key message. Explain how these key messages are important for an effective integrated marketing communication campaign.
• An evaluation of each of the six marketing communication options and how these take into account the marketing communication objectives of the Council. As indicated above, your report should address a mix of marketing communications, including both traditional marketing communication methods, as well as digital marketing, as well as how the identified marketing communication options integrate to create effective integrated marketing communication. Your report should also explain the importance of customer-centric marketing.
• Recommended marketing communication options.

Use the Briefing Report Template to guide your work.

Upload your completed briefing report.