Briefly answer the $7$ Tactical content development questions$($Powerpoint slide $15$ Chapter $5)$ to recommend specific content $($posting$)$ ideas for the mystery brand. Discuss your own recommendations

What can you offer that matters to the target audience?

What can you create that is truly different from that offered by your competition?

What can be created that is synergistic with brand position and overall marketing strategy?

What do we need to say?

What content types will be desirable for the target audience?

What channels are used by the target audience?

What resources$/$brand assets do we already have?