Briefly describe the marketing campaign concept you are proposing in your marketing plan. Be sure to include

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Briefly describe the marketing campaign concept you are proposing in your marketing plan. Be sure to include the following:

Who is the target audience?

What is your goal?

What approach and strategy are you using for the campaign?

What is your proposed promotion mix, and which specific marketing communication tools will you use? Why do you think this is the right promotion mix for achieving your goals with this audience?

The Product/ Company is Hershey

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Research Methods For Business Students

ISBN: 9781292208787

8th Edition

Authors: Mark Saunders, Philip Lewis, Adrian Thornhill

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Posted Date: Oct 23, 2023 06:32 AM

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Briefly describe the marketing campaign concept you are proposing in your marketing plan. Be sure to include

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Marketing Campaign Concept for Hershey Target Audience The target audience for this marketing campaign is chocolate lovers particularly Millennials and Gen Z These young adults aged 1835 enjoy trying ... View the full answer

Research Methods For Business Students

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