Briefly describe the situation. Include a link to the story (optional). What issues specifically concern the organization,
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Briefly describe the situation. Include a link to the story (optional). What issues specifically concern the organization, brand, product, or service? What communication/marketing channels did the organization use to advise customers of the situation? How did the organization mitigate the problem and demonstrate customer care? Do you believe they handled the situation effectively? What would you have done differently?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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