Briefly discuss the capabilities of CRM systems to enhance customer service, sales force automation and marketing in
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Briefly discuss how you can use the CRM phases to improve customer relationships.
KPMG. (2022). KPMG global tech report 2022. https://assets.kpmg/content/dam/kpmg/xx/pdf/2022/09/kpmg-global-tech-report-2022.pdf
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