Briefly explain FIVE $(5)$ factors that can contribute to brand resonance.QUESTION $1$

Brand resonance is a deep emotional connection between a brand and its consumers. Briefly

explain FIVE $(5)$ factors that can contribute to brand resonance.

$(10$ marks$)$

QUESTION $2$

Building a strong brand is an ongoing process that will take time and effort. Briefly discuss

FIVE $(5)$ tips on how to build a strong brand in the market.

$(10$ marks$)$

QUESTION $3$

Brand elements are the unique aspects of a brand that create a cohesive, recognizable image

for a business. Briefly describe FIVE $(5)$ common elements of a brand.

$(10$ marks$)$

QUESTION $4$

Marketing communication is the process of transmitting messages to target audiences in

order to promote products, services, or brands. Briefly explain FIVE $(5)$ objectives of

marketing communication.