Briefly explain how experiential marketing is different from other forms of marketing communication activities. What is the
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Question:
- Briefly explain how experiential marketing is different from other forms of marketing communication activities.
- What is the difference between event marketing and event sponsorship?
- Identify and briefly explain the main classifications of event marketing.
- Briefly explain the strategic criteria an executive considers before pursuing an event marketing opportunity.
- Identify the basic steps in the event marketing planning process.
- Explain the key decision areas in the event concept and design stages of event planning.
Related Book For
Integrated Marketing Communications Strategic Planning Perspectives
ISBN: 978-0133157871
4th edition
Authors: Keith J. Tuckwell
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