Question: Briefly explain how Phillips has been able to use exposure strategy in its operations. Briefly explain how Phillips has been able to use its website
- Briefly explain how Phillips has been able to use exposure strategy in its operations.
- Briefly explain how Phillips has been able to use its website to attract potential customers.
- Outline any improvements that Phillips should undertake on their website and social networks.
Provide relevant References
Reference
https://www.lighting.philips.com/main/home
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Exposure Strategy of Phillips Phillips a leading consumer electronics and lighting company has effectively utilized an exposure strategy in its operations to enhance brand visibility and reach potenti... View full answer
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