Briefly explain the audience engagement tactic WIIFM. What does it mean? Why is it important?

Define the three types of research: casual, secondary and primary in analyzing the situation.

Think about your key learnings in our Strategic Communications course so far. What do you feel are the top three most important aspects of strategic communications that we've covered? List and describe each of the three. Then, provide a specific example of how you could apply one of these learnings in a professional setting.