Question: Briefly explain the marketing concept. Explain the difference between needs, wants, and demands. What is the role of marketing in each of these? List and

  1. Briefly explain the marketing concept.
  2. Explain the difference between needs, wants, and demands. What is the role of marketing in each of these?
  3. List and describe the elements of the marketing mix.
  4. Complete the following questions based on the article: Integrated Marketing Communication anticipating the 'age of engage' Download Integrated Marketing Communication anticipating the 'age of engage'

1. What are the current issues marketers face today?

2. What changes are the fundamental changes in marketing?

3. What does The Age of Engage mean?

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