Question: Brielle, an engineer by profession, is a self - avowed consumerist and techie. She is particularly interested in innovative, new - to - market products.

Brielle, an engineer by profession, is a self

-

avowed consumerist and "techie." She is particularly interested in innovative, new

-

-

market products. Brielle was the first person in her neighborhood to own a "smart" television, and she is always the first person in line when the newest version of the iPhone is offered for sale. Based on the information presented, Brielle is in which category of new

-

product adopters?

Early majority

Laggards

Innovators

Early adopters

Brielle, an engineer by profession, is a self -

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