BRIELY ANSWER THE QUESTION BELOW BASED ON JOHN P$.$KOTTER$\text{'}$S $-$LEADING CHANGE BOOK, Ensuring that change lasts is often one of the most underestimated challenges. Many organizations assume that early successes in a change initiative will automatically carry the momentum forward, much like how the universe expanded after the Big Bang. However, it's essential to actively reinforce and solidify the change within the organization to prevent falling back into old habits.

What are some strategies we can use to make sure change is sustained?