Brilliant Case Study Examples for Small Businesses

Tesla case study: Elon Musk runs Tesla like Steve Jobs ran Apple

Tesla is the classic overnight success that took a long time to reach the market

Over the past five years, consumers have discovered Tesla giving the impression of an

"overnight success" that came out of nowhere. Yet, they have been in business since

Moreover, it took Tesla the first eight years to sell a few thousand cars. By then,

most of the founders were gone, leaving Elon Musk to steer the ship.

In year nine, they launched the high$-$end Model S car. And, they still only sold $100,000$

over the next three years. Tesla is an excellent example of being in it for the long run.

People discovered Tesla

The launch of the Tesla $3$ was filled with hype. They struggled to produce to keep up

with demand. Everyone wanted one. But, Tesla couldn't make them fast enough. From

$2015$ to $2019,$ the stock price went up and down like a roller coaster, doubling from $$40$

to $$85.$ And, in $2020,$ everything started to come together. The Tesla stock went up $10-$

fold, from $$85$ to over $$900.$ Elon Musk is now one of the richest people on Earth.

Almost twenty years in the making, Tesla has become one of our most beloved brands.

What Tesla does best

Tesla has capitalized on the environmental trend. Tesla has done so well because of its

$100\%$ focus on electric vehicles, whereas every other car company has treated it as an

option. I equate that to a vegan getting a salad at a steakhouse. Those vegans would

much prefer going to a restaurant focused on their beliefs. Tesla understands that being