BRM221 Research Methods II

Research Proposal

The students will develop a research proposal for their future dissertation which will be a bout "How social media advertising affects consumers' purchase intention toward luxury products" . Please use the Dissertation Proposal Form and fill it.

The Form:

Program: Journalism and Mass communication

I. Proposed Dissertation Title: The title (tentative) should be precise to allow the reader to comprehend the subject matter of the work.

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II. Research Question or Hypothesis: State clearly what your research interest is. Define your research question/hypothesis and the main objectives of your research (Min 300 words).

III. Review of Literature/Background: Make a synthesis of the contributions made in your research field by accredited scholars. Describe how your intended research will complement and expand on the current literature, and what contributions you intend to make to the existing knowledge (Min 800 words).

Note: Should you opt for a Business Plan, then provide a full analysis of the business conditions.

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IV. Research Methodology: Clearly indicate the methods and techniques which you are planning to use to gather information and investigate the identified problem. (Min 800 words).

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V. Selected Bibliography: Please indicate a representative list of the main bibliographical sources you intend to utilize for your dissertation. Please provide full citations. (Min 20 sources)

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VI. Research and Writing Timeline: Indicate your expected research timetable: starting date, research time, data analysis time, writing time, editing time, date of first draft submission, expected defense time. You may use a Gantt chart. (Min 100 words.)

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VII. Ethics: How does your research relate to the ethical aspects of your subject matter? (Min 100 words.)

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