Broad Differentiation

Sam DiVincenzo

Intern

Sat, $2$:$11$ am

Hey boss,

I took a business class that focused a lot on Porter's strategy matrix but I$\text{'}$m having a moment. Someone mentioned that a competitor was potentially running a Broad Differentiation strategy. What's the primary goal of a Broad Differentiation strategy?

Sam DiVincenzo

Intern $|$ Andrews Corporation

Tell Sam that Broad Differentiation works to minimize production costs.

Tell Sam that Broad Differentiation has a sole focus to invest in R