Broad Differentiation

SD $()$ Intern

Fri, $6$:$38$ pm

Hey boss,

I took a business class that focused a lot on Porter's strategy matrix but I$\text{'}$m having a moment. Someone mentioned that a competitor was potentially running a Broad Differentiation strategy. What's the primary goal of a Broad Differentiation strategy?

Sam DiVincenzo

Intern $|$ Andrews Corporation

Tell Sam that Broad Differentiation works to minimize production costs.

Tell Sam that Broad Differentiation aims to offer standout products across most of the market segments.

Tell Sam that Broad Differentiation focuses exclusively on the High End segment.

Tell Sam that Broad Differentiation has a sole focus to invest in R&D$.$