Broadly speaking, AI can support three important business needs:

a. automating business processes(e.g. automation of digital and physical tasks),

b. gaining insight through data analysis (e.g.predicting what a particular customer is likely to buy, identifying credit fraud in real time and detect

insurance claims fraud) and

c. engaging with customers and employees (e.g. using natural language processing chatbots, intelligent agents).

Rank these based on relative importance. Explain.