Question: Bronco Boots calculated that it has a Brand Development Index of 1 0 5 and a Category Development Index of 1 2 0 in Kalamazoo.

Bronco Boots calculated that it has a Brand Development Index of 105 and a Category Development Index of 120 in Kalamazoo. Which of the following would be true?
Question 21 options:
Bronco Boots should not advertise in Kalamazoo because its BDI is less than the CDI
Bronco Boots should advertise in Kalamazoo as it represents a good market to develop the brand
Bronco Boots likely has such a low market share that it would not be worth advertising in Kalamazoo
The boot category in Kalamazoo represents an average market for boot sales and therefore, Bronco Boots should advertise there.

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