Question: Brookfield is a major Calgary - based residential property developer, with North American holdings. In the summer of 2 0 1 2 , the firm

Brookfield is a major Calgary-based residential property developer, with North American holdings. In the summer of 2012, the firm was exploring the redevelopment of an established neighbourhood. There was ongoing general revitalization across the city. Brookfield was considering a unique inner-city opportunity. It had recently completed another successful inner-city residential development. The company was concerned about a lengthy approval process. Longer approvals translate to higher cost and lower profits, so the company wanted the project to start very soon to maximize shareholder return. However, the original development zoning carried very specific caveats about maintaining 1990s principles of the Garden City movement. That style emphasized wide, curving streets, deep front yards, green spaces, and nonuniform house design.
Brookfield developed three plans A (the best case), B (the least risky), and C the one the community would most likely prefer. These plans also represented varying levels of profitability for the company. By the time of this decision, the City of Calgarys land area had grown to about 477 km^2, more than a tenfold increase from its 40 km^2 size in 1951. However, the year-to-year growth over 2011 was only 8 km^2, less than 12% of the 69 km^2 growth in the preceding year. The citys population of 1.1 million in 2012 was almost double the 600,000 figure of 1981. There was an existing municipal plan crafted in 2009, to plan the citys growth for the next 60 years. Key to that plan were the intensification and densification of the population.
1.What was Brookfields process of identifying stakeholders?
2.Who were the significant stakeholders that Brookfield needed to address?
3. Which factors were of greatest importance (salience) as Brookfield pursued a development solution?

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