Question: Brookfield is a major Calgary - based residential property developer, with North American holdings. In the summer of 2 0 1 2 , the firm
Brookfield is a major Calgarybased residential property developer, with North American holdings. In the summer of the firm was exploring the redevelopment of an established neighbourhood. There was ongoing general revitalization across the city. Brookfield was considering a unique innercity opportunity. It had recently completed another successful innercity residential development. The company was concerned about a lengthy approval process. Longer approvals translate to higher cost and lower profits, so the company wanted the project to start very soon to maximize shareholder return. However, the original development zoning carried very specific caveats about maintaining s principles of the Garden City movement. That style emphasized wide, curving streets, deep front yards, green spaces, and nonuniform house design.
Brookfield developed three plans A the best case B the least risky and C the one the community would most likely prefer. These plans also represented varying levels of profitability for the company. By the time of this decision, the City of Calgarys land area had grown to about km more than a tenfold increase from its km size in However, the yeartoyear growth over was only km less than of the km growth in the preceding year. The citys population of million in was almost double the figure of There was an existing municipal plan crafted in to plan the citys growth for the next years. Key to that plan were the intensification and densification of the population.
What was Brookfields process of identifying stakeholders?
Who were the significant stakeholders that Brookfield needed to address?
Which factors were of greatest importance salience as Brookfield pursued a development solution?
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