Brother limited want to launch the adult laptop devices onto the market. They are unsure of...

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Brother limited want to launch the adult laptop devices onto the market. They are unsure of which strategy to adopt to make this a success. Brother limited are aware that they operate in an extremely competitive market place. Required: (a) Outline the four generic strategies outlined by Porter and discuss which of them would be most suitable to adopt. (10 marks) (b) i. Management how now decided to produce and manufacture a new USB storage device. The business incurs fixed costs of £700,000 a month. The contribution margin is 65% of revenue. ii. iii. Determine the revenue needed to breakeven each month. (3 marks) Determine the operating income (or loss) if the revenues for the business are £820,000. Comment on your findings. (7 marks) Explain the assumptions underlying cost volume profit (CVP) analysis that management should take into consideration? (5 marks) Brother limited want to launch the adult laptop devices onto the market. They are unsure of which strategy to adopt to make this a success. Brother limited are aware that they operate in an extremely competitive market place. Required: (a) Outline the four generic strategies outlined by Porter and discuss which of them would be most suitable to adopt. (10 marks) (b) i. Management how now decided to produce and manufacture a new USB storage device. The business incurs fixed costs of £700,000 a month. The contribution margin is 65% of revenue. ii. iii. Determine the revenue needed to breakeven each month. (3 marks) Determine the operating income (or loss) if the revenues for the business are £820,000. Comment on your findings. (7 marks) Explain the assumptions underlying cost volume profit (CVP) analysis that management should take into consideration? (5 marks)

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answer a The four generic strategies outlined by Porter are cost leadership differentiation focus and cost focus Cost leadership involves providing the lowestcost products or services in the industry ... View the full answer